NBA × AT&T — All-Star Activation

3D Modeling · Animation · VFX · Real-time Optimization

An immersive fan activation for NBA All-Star Weekend in Indianapolis. Two motion-tracked arcade games, Dribble Town and Splashville, turned fans into real-time 3D avatars of NBA mascots and superfans. A live jumbotron featured Paul George reacting to the scores, alongside an interactive graffiti mural. Produced by Tool of NA for AT&T and Wasserman.